Victoria Secret is now marketing to pre-teen girls. “Bright Young Things” is the latest marketing slogan and product line; ironic, really. At least they’re honest. Bright Young Things. Yes, women and children are now things. Things are bought and sold. Things are thrown out with the trash when they’re no longer useful. Things lack inherent worth and value.
Let’s imagine the bright future that these girls have to face. Messages like “Call Me”, “Dare You”, and “Feeling Lucky?” are emblazoned on the underwear of these girls. Do we really want our 11, 12, or 13 year old “getting lucky”? Wasn’t this what the feminist movement was supposed to end? Women were supposed to be free to choose, free to not be dependent on a man for value. Now, instead of society imposing these pressures, we are telling our girls and women to label themselves; to brand their underwear (which no 11 year old boy should be seeing anyways) with messages that imply without the come hither attitude, they are uncool at best, worthless at worst.
The shackles of misguided sexuality are too great even for adult women to bear, much less young girls. Chief Financial Officer Stuart Burgdoerfer states that: “[These young girls] want to be older, and they want to be cool like the girl in college, and that’s part of the magic.” source
Magic. Really? Is it magical to shove your finger down the back of your throat to throw up so you can look like a Victoria Secret model? Is it magical to refuse to go to a pool party because you still have baby fat? It seems Stuart and I have different interpretations of magic.
The God who created the Universe also created these young girls with their unique bodies. He cares about their stubby fingers, flat chests, and bony hips. He created their crooked nose and muscular thighs. The answer is not to dismiss a girl’s body as worthless. Pre-teen girls are usually just starting to notice their own beauty and others’ beauty. The beauty of the feminine form has been celebrated since the beginning of time. She should be free to embrace her beauty, body and soul, because it is given to her by God who knows her by name. He knows exactly how many hairs are on her head and just how many of those hairs are ruining her day with the worst hair day ever!
Bright Young Things is not tragic because it overexposes a girl’s sexuality. It is shameful because it exposes so little. Her body and sexuality are not reflected by ink on cotton; they are reflected in the image of God within her. Her beauty outshines the rising sun and the lilies of the field. Her true beauty will not wear out and it will not fade. Let’s imprint this on the hearts of young women and not on their underwear.